Gerry Spence is a lawyer famous for having never lost a case. Over hundreds of trials he put it down to one thing. The audience simply has to believe. What’s…
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This post is going to teach you something valuable. Really valuable. It’s something I, myself have been exploring and using over and over. So I guess it’s fair to say…
The Cannes Lions International Festival of Creativity is probably the most important event of the year if you are in advertising. Once you can get past the slightly ostentatious positioning…
Have you hit a point where no matter what try to improve your conversion rates they just don’t increase – or have hit a ‘limit’? The good news is there…