Observing & Learning from MWC 2019

Every year, Mobile World Congress (MWC) puts the latest and greatest developments in mobile technology on show. But beyond the hype, what’s really coming…

While traditional ‘mobile’ is slowing down from (mostly) incremental advances in hardware, there have been incredibly important developments in the ecosystem.

These developments bring us real advancement, real progress and real questions.

The consequences bring a crossover between our physical and digital worlds. What once was clear cut distinction between the two worlds have now begun to merge.

Will folding smartphones be a new thing? Will Alexa find her way into your fridge? Which of these new innovations will stand the test of time?

The Future Is Magic…

I finally got to experience the hottest technology in augmented reality Magic Leap!

The likes of Google and Alibaba have invested over $2.3 billion dollars in what until recently had been a top secret project that no one outside of investors had really tried it.

Throughout history looking at the world through our eyes has been the same experience for everyone. Beyond an active imagination, what you see is the same as what I see.

All of this has potential to transform. Over the next 3 to 5 years, the world as we will see it could be dynamically changing with vibrant, fun, meaningful, engaging and dynamic content. Content that those with glasses on like the magic leap will be able to engage with.

This magical future will change everything. Imagine being able to put on a pair of glasses and no long need a phone, TV or Kindle. Or walking down the street as shops and restaurants come alive advertising personalised offers.

Augmented reality is becoming reality because of tremendous leaps in display technology. As fast 5G connectivity is paired with accelerating GPUs, the experience of seamless AR interfaces – the virtual-world taking over the physical starts to become possible.

Toby Tremayne from Magic Industries put the shift in context to look something like this…

Once the technology is there the questions might move more socially, such as will it become cool to wear these glasses everywhere?…

Mobile Commerce Has Come Along Way

While B2B still has heavy influences from desktop it’s clear mobile is the core force driving online commerce.

As Groupon CEO Rich Williams demonstrated by showing that 75% of all transaction on the platform came from mobile.

In a short 8 years, the majority of the advertising industry has been transformed by mobile media marketing, fueled by e-commerce platforms, access through devices and innovations in mobile payment infrastructure.

As mobile has been experiencing it’s biggest growth from shopping it has never been so important to analyse and track the mobile consumer journey and interactions with brands across devices.

I have found mobile to have a higher number of website interactions before conversion. Therefore knowing at what points and platforms across the digital ecosystem prospects are interacting with is critical to know which areas to optimise. This will effect certain marketing KPI’s such as last click conversion as more effort understanding a holistic approach to consumer journeys happen.

Connecting Your Brain into the Cloud

Our brains are made of 100 billion cells called neurons.

These neurons make us who we are and control everything we think, feel and do.

Working with our sensory organs (i.e. eyes, nose), these systems shape how we perceive the world.

And sometimes, these systems can fail.

In a tucked away corner of the graphene pavilion was a riveting development aimed at helping people if they do.

It’s what’s called a brain–computer interface (BCI).

While Elon Musk’s Neuralink is looking to embed chips into our brains, Anton Guimere and his team are looking to gather informational data from our brains to improve the lives of victims of strokes and brain atrophy.

This possibility has been unlocked due to how versatile graphene is as a material. Allowing it to have the perfect characteristics to be thin enough yet still receptive enough to pick up brain signals.

While there is still a lot of work to it’s great to see examples of how this technology is developing and could one day come to life in forms of connecting to our other mobile devices.

During the week I listen to the audio book of But What If We’re Wrong? by Chuck Klosterman. It’s a take on how popular present day certitudes often turn out to be wrong.

Although Chuck’s view is one of subjective ideology it’s full of examples such as the poll taken in 1936 that concluded the year as being the pinnacle of people’s tastes in poetry and prose and would henceforth remain historically universal for the rest of time. The big idea of the book forces you to question the present and developments more critically about how things may play out.

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