Ancient Advertising Secrets

Take a look at this diagram… That goes back 3.5 billion years to the dawn of time. When the only living thing on this rock was cyanobacteria. In all that…

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Creating Ultra-Effective Bonuses

If you sell a product that isn’t received or consumed immediately then bonuses can help you sell more – with less returns. Bonuses work because they create perceived value and…

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30+ Marketing Words That Work

Same product, different words, different results. That’s one of the first lessons you learn in marketing. Because words carry weight. Take a headline. There are a few elements that make…

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