Two Simple Steps To Eliminate Objections
Being good at chess requires you to think a few steps ahead… There are all sorts of sequences like the “The Italian Game”, “The Sicilian Defense” and even the “Sodium…
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Mysterious cards reveal hidden secrets of creativity
Can the ideas in a pack of cards light your creativity on fire? Roger Von Oech seems to think so. After 50 years of helping titans like Steve Jobs, Bill…
Read More3 Gargantuan Mistakes of Research
I’m sure you’ve heard that bats are blind… Turns out it’s not true, they can see quite well. Myths like that might be harmless to us in day-to-day life, but…
Read More10 Methods Of Highly Effective Research
Research is IMPORTANT stuff. When it comes to writing ads, way too much attention is paid to writing and way too little is paid to finding facts about the products…
Read MoreWhat Surfers Know About Marketing
A few years ago I spent a week breaking waves along Portugal’s World Surf Reserve. My instructor, a grizzled veteran of gnarly waves, gave a lasting piece of advice. He…
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