How To Stop Marketing From Getting Mangled
It seems everyday a new marketing trick appears promising to possess the keys to the kingdom. However more breakthroughs are usually found in mastering the unchanged, what Bill Bernbach calls…
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How The “Contrast Effect” Makes Ads Almost Impossible To Ignore
We live in an attention-deficit world. For the last few years, I’ve been banging my head against the wall trying to figure out the answer to the question — “What…
Read MoreMysterious cards reveal hidden secrets of creativity
Can the ideas in a pack of cards light your creativity on fire? Roger Von Oech seems to think so. After 50 years of helping titans like Steve Jobs, Bill…
Read MoreHow to make a ham advert interesting
You may think… How can you possibly make a ham advert interesting or different? Just get a few pictures of the juiciest, most tender and flavorful ham, put a clever…
Read MoreCreating Ultra-Effective Bonuses
If you sell a product that isn’t received or consumed immediately then bonuses can help you sell more – with less returns. Bonuses work because they create perceived value and…
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