Two Simple Steps To Eliminate Objections
Being good at chess requires you to think a few steps ahead… There are all sorts of sequences like the “The Italian Game”, “The Sicilian Defense” and even the “Sodium…
Read MoreBeing good at chess requires you to think a few steps ahead… There are all sorts of sequences like the “The Italian Game”, “The Sicilian Defense” and even the “Sodium…
Read MoreCan the ideas in a pack of cards light your creativity on fire? Roger Von Oech seems to think so. After 50 years of helping titans like Steve Jobs, Bill…
Read MoreI’m sure you’ve heard that bats are blind… Turns out it’s not true, they can see quite well. Myths like that might be harmless to us in day-to-day life, but…
Read MoreResearch is IMPORTANT stuff. When it comes to writing ads, way too much attention is paid to writing and way too little is paid to finding facts about the products…
Read MoreA few years ago I spent a week breaking waves along Portugal’s World Surf Reserve. My instructor, a grizzled veteran of gnarly waves, gave a lasting piece of advice. He…
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