Mysterious cards reveal hidden secrets of creativity
Can the ideas in a pack of cards light your creativity on fire? Roger Von Oech seems to think so. After 50 years of helping titans like Steve Jobs, Bill…
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How to make a ham advert interesting
You may think… How can you possibly make a ham advert interesting or different? Just get a few pictures of the juiciest, most tender and flavorful ham, put a clever…
Read MoreCreating Ultra-Effective Bonuses
If you sell a product that isn’t received or consumed immediately then bonuses can help you sell more – with less returns. Bonuses work because they create perceived value and…
Read More30+ Marketing Words That Work
Same product, different words, different results. That’s one of the first lessons you learn in marketing. Because words carry weight. Take a headline. There are a few elements that make…
Read MoreNine easy ways to boost belief in your marketing
Gerry Spence is a lawyer famous for having never lost a case. Over hundreds of trials he put it down to one thing. The audience simply has to believe. What’s…
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