Becoming The Only Logical Choice

Mary Wells Lawrence understands marketing like few do. The famous Alka-Seltzer’s Plop plop, fizz fizz and New York’s I ♥ N Y slogan are just some of her campaigns that…

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Ancient Advertising Secrets

Take a look at this diagram… That goes back 3.5 billion years to the dawn of time. When the only living thing on this rock was cyanobacteria. In all that…

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