Which Metrics Matter Most

Measurement is the name of the direct response game.  With the advancement of ad technology we can now measure almost everything. Just open up your Facebook ad manager and look…

Read More

Becoming The Only Logical Choice

Mary Wells Lawrence understands marketing like few do. The famous Alka-Seltzer’s Plop plop, fizz fizz and New York’s I ♥ N Y slogan are just some of her campaigns that…

Read More