Don’t do anything until you answer this question
There is a question that stops campaigns from hitting peak performance. If you can’t answer it you might be doomed from the start. This question impacts nearly everyone in your…
Read MoreAncient Advertising Secrets
Take a look at this diagram… That goes back 3.5 billion years to the dawn of time. When the only living thing on this rock was cyanobacteria. In all that…
Read MoreCreating Ultra-Effective Bonuses
If you sell a product that isn’t received or consumed immediately then bonuses can help you sell more – with less returns. Bonuses work because they create perceived value and…
Read More5 Bidding Strategies You Won’t Hear From Your Advertising Rep
Working with ad representatives inside traffic sources can be useful. Getting a head start on new formats and algorithm updates has proven valuable many times over. However there is one…
Read MoreNine easy ways to boost belief in your marketing
Gerry Spence is a lawyer famous for having never lost a case. Over hundreds of trials he put it down to one thing. The audience simply has to believe. What’s…
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