3 Gargantuan Mistakes of Research
I’m sure you’ve heard that bats are blind… Turns out it’s not true, they can see quite well. Myths like that might be harmless to us in day-to-day life, but…
Read More10 Methods Of Highly Effective Research
Research is IMPORTANT stuff. When it comes to writing ads, way too much attention is paid to writing and way too little is paid to finding facts about the products…
Read MoreWhat Surfers Know About Marketing
A few years ago I spent a week breaking waves along Portugal’s World Surf Reserve. My instructor, a grizzled veteran of gnarly waves, gave a lasting piece of advice. He…
Read MoreWhy Every Marketer Should Step Outside The Field
Jeremy Bullmore has been working in marketing for over 60 years. Having seen, read and commented on everything good the industry produced in that time, Campaign Magazine rightfully crowns him…
Read MoreHow To Stop Marketing From Getting Mangled
It seems everyday a new marketing trick appears promising to possess the keys to the kingdom. However more breakthroughs are usually found in mastering the unchanged, what Bill Bernbach calls…
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