Same product, different words, different results.
That’s one of the first lessons you learn in marketing.
Because words carry weight.
Take a headline.
There are a few elements that make a headline. First there is the emotion that it’s ran on, second there is the awareness level of the audience it is pitched at and finally there is the actual words.
Since the dawn of advertising creatives have known to keep testing words – because you never know which will resonate best with the audience. This list contains a few of my favourite that I have found to work consistently with an example of the word in use.
Introducing: Introducing a vegan burger twice as tasty as flame grilled beef
How To: How to fix joint inflammation in two meals a day
Quick: Shopping delivered so quick you won’t have time to walk your dog
Easy: The easy method to getting in shape before January ends
Love: How to find love over 50
New: New electric bike travels further over 80 miles… in one charge!
Latest: Latest strategies to skyrocket ROI using social media marketing
Astonishing: Astonishing powder removes stains instantly
Insider: Football insider reveals who to bet big on this year
Urgent: Over 50? Read this urgent letter that will affect your finances
Reveal: Champion reveals secrets to beating in anyone at chess – even if you have never played a game in your life
Discover: Discover the last printer you will ever need. Dubbed the ‘Swiss army knife’ of the office Workforce pro gets any job done in seconds
Genius: Crypto Genius bet’s big on Bitcoin 2.0
Simple: The simple method that saves you 37% on peak-time train tickets
Jaw-dropping: This seasons hottest workout gives you a jaw-dropping look in just 5-weeks
Opportunity: The opportunity of a century – the one energy invention is about to go global.
Secret: Beauty secrets of celebrities
Success: Unbeatable lawyer puts his success down to this one principle
Pro Tip: How this golfers one pro tip could get you playing below par for the rest of your life
Wow: New vacuum cleaner has Birmingham home owners saying wow!
Eliminate: Eliminate these two food from your diet for superhuman gut health
Fast: Make fast cars faster with this premium fuel
Melt: Melt body fat fast starting today
Magic: Miracle cream erases wrinkles like magic
Sold out: The show that sold out two-years in a row returns
Sought-after: The most sought-after flat in Leeds just got released to the market
Breaking: This trend is making or breaking app developers
Imagine: Imagine if you could see the future
Confession: Confession of an ex-builder here’s how if your paying too much
Burst: Top 4 Stocks About To Burst
Guarantee: This plan could guarantee you save up to £525 on your mortgage
Extraordinary: Simple gardening method brings you extraordinary results
Missing Link: The missing-link you need to get that promotion this year
Victory: New development is a victory for anyone suffering with a bad back
Why: Here’s why you need to know about the blockchain